A recent survey by Millward Brown Digital that found 59% of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and even email.

Reach us anytime by phone, text or email to find out how we can get you setup with a fully customized text marketing program for your business.

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SMS, or text messaging has been around for nearly 20 years, but its use has really taken off over the last few years. This is mainly due to the widespread use of smartphones that have built-in keyboards. In the past you had to use the number pad on your cell phone to tap out text messages, and it wasn’t very easy to do.

This increase in acceptance of text messaging has a big benefit for business owners and marketers – text messages can be used to stay in touch with your customers and promote your business.

It’s similar to email in many ways. People can subscribe to your text message service, and you can send them a text message whenever you want. They can unsubscribe any time, just like they can with email, but as long as you’re providing value a large percentage of your “list” will stay subscribed.

Many of your customers will find text messages less intrusive than email, for the moment at least. There is much less “noise” in most people’s text message inbox than their email inbox, so they’re more likely to actually read what you send them.

Text messages also have a much faster open rate in most cases. Most people will read a text message immediately when they receive it, where an email might sit in their inbox for days before they actually get around to reading it.
This gives you the ability to send much more time-sensitive promotions via text message, since most of the people who receive it will read it right away.

The way these services work is your customer sends a text message with a certain word in it to a specific number. If you’ve ever seen an ad that says something like “Text the word ‘XYZ’ to 54321 to enter our contest” you’ve seen an example of this.

The number 54321 – known as a short code – is the number that is attached to your customer list and the word “XYZ” is called a keyword and tells the text message service how to respond and what list to add that number to.

There are 2 kinds of short codes; shared and vanity. Pepper Blue uses a shared short code because they are affordable. For example, our text message marketing programs begin at $150 per month and by contrast a vanity short code would cost $2000-$3000 just to provision and setup and hundreds of dollars a month to “rent” – and that is before your actual cost for messages.

How could you use text messaging in your online marketing strategy? Let’s look at a restaurant as an example.
Let’s say you own a restaurant and it’s slow between the hours of 1:30PM and 5:00PM.

If you’ve been building a customer list through a text messaging service, you could send out a text on those days that you wanted to increase business during that time, letting all your customers know that you have a lunch specials or early dinner specials that are not otherwise available.

If you serve alcohol you can have offer a discount to those customers who respond by sending them a code they show the bartender or wait staff.

Any business where time-sensitive promotions would be effective can really benefit from SMS marketing.

Reach us anytime by phone, text or email to find out how we can get you setup with a fully customized text marketing program for your business.

Are You Increasing Your Revenue With Your Internet & Mobile Marketing?

There comes a moment in every small business owner’s life when he or she asks, is it time to hire an agency to help me with my Internet or mobile marketing?

Today’s Internet is complex; just mouse over our drop-down buttons above for "Internet Marketing" and "Mobile Marketing" to see the options available.

Understanding what these are and how to implement and manage them are challenging for even the savviest to wrap their heads around (including many agencies!).

So can an agency like Pepper Blue help you navigate through it?

We are confident that after one complimentary consultation with us you'll be comfortable and excited to move forward with an Internet and mobile marketing plan that will distance you from your competition.

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The Entrepreneur’s Dilemma: Focus, Focus, Focus

But on what?

Your customer's have pains and you should be focusing your major resource of time on what you do best:

Manufacturing/delivering/developing/serving your products or services that help alleviate those pains.
Your business is your passion and you are the expert at what you do. Marketing is ours, and we are experts at what we do.

So think about trusting us with developing and implementing a digital and mobile marketing program for your products and services

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Allow us to ease your own pain of trying to balance your precious resources of time and money. You've got a business to run, and we're ready to help you grow your customer base and increase your revenue!

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