You’re not alone if you’ve noticed your organic traffic dipping while your content continues to rank. And you’re not imagining it. Nowadays, people skip clicking to websites and get answers to their questions straight from AI platforms like ChatGPT, Perplexity, or Google’s AI Overviews.

Welcome to the new reality, where AI reshapes how users search and brands that fail to adapt risk fading from the conversation. 

How do we deal with this? LLM optimization (LLMO). 

LLMO isn’t a furry red puppet from a kid’s TV show. Nor is it just another SEO tactic. It’s the next evolution in search visibility, one designed to help your brand show up when large language models (LLMs) generate answers instead of serving up traditional search results.

The good news is that most companies aren’t currently doing it, and that’s an edge you can use to your advantage.